Text logo that reads 'CASE STUDIES' in thin, uppercase purple letters.
An event banner titled 'Art for Change,' showing collaboration between Groundswell and The New School Parsons, with colorful geometric shapes in purple, red, yellow, and blue in the corners.

Groundswell NYC

A weeklong design sprint for Groundswell NYC, a non-profit uniting artists, youth, and community organizations to use art as a tool for social change. The challenge: identify new wall space opportunities for murals across New York City.

Challenge

Groundswell struggled to identify and secure available wall space for new murals throughout NYC, limiting their reach, visibility, and community impact.

 

Design Question

How might Groundswell repurpose its existing mural sites to re-engage communities over time continuously?

Solution

A rotational and interactive art installation on existing mural sites. Repurposing known walls to re-invite the public to:

  • Drive dynamic, community-first engagement

  • Expand access to diverse artists and creative formats

  • Invite ongoing participation—not just one-time applause

  • Turn static murals into evolving conversations

A dark arrow pointing upwards in the bottom right corner of a light gray background, with the words 'Operation DEIBrief' in large black text in the upper left area.

Operation DEIBrief

A semester-long strategic design challenge exploring the intersection of DEIB and public space, using design thinking methodologies from the first half of the graduate program.

Challenge

In today’s polarized political climate, DEIB initiatives face increasing resistance and retreat. Companies once praised for their inclusion are scaling back, leaving hiring managers uncertain about how to build diverse and equitable teams.

 

Design Question

How might hiring managers identify the most equitable, high-potential candidates for their roles?

Solution

Hachi: An AI-powered talent platform uncovering unexpected stars.

Connected to the LinkedIn API, Hachi surfaces candidates who may not check traditional boxes, but have the “it” factor hiring managers crave.

Using proprietary analysis, the platform reveals insights beyond a résumé:

  • Career trajectory

  • Curiosity quotient

  • Network strength

  • Cultural potential

A digital graphic design promoting a remote learning workshop called 'Mission Interstellar'. The background features a night sky with stars, moons, and clouds. There are two cartoon rockets, one pink and one blue, shooting upwards through clouds.

The Youth Sexpert Program

Partnered with a national sex education training initiative that empowers youth to become peer leaders and advocates around topics of sexuality and wellbeing.

Challenge

Internal leadership faced communication breakdowns, inconsistent accountability, and a lack of psychological safety within their remote team.

Solution

A play-based, remote collaboration workshop designed to rebuild trust, enhance clarity, and strengthen alignment around mission, values, and communication norms.

  • Boosted cross-role empathy and connection

  • Established new norms for remote collaboration

  • Supported safer, braver internal dialogue

A purple background with white text that says "Accessibility Solutions" and a logo of a human head with gears inside it. Below, smaller text reads "Making the digital landscape to be as accessible as the physical one."

AccessAbility Solutions

A strategic storytelling and product concept exercise responding to a hypothetical pitch scenario for a gen AI startup.

Context

As part of a final course project, I was tasked with assuming the role of CEO for a newly founded generative AI company, which was preparing for a second round of funding. The fictional investors prioritized issues such as climate change, gender equality, and social justice, so the brief challenged us to craft a compelling business and narrative that aligned with these values.

 

Design Prompt

”Prepare a multi-format investor pitch for a generative AI company that centers social impact."

Outputs required: 3–5 deliverables, including a slide deck, product overview, brand storytelling, and a rationale for the creative approach.

 

Strategic Focus

I framed the product around two core insights:

  • Accessibility is no longer a niche feature; it has become a baseline expectation.

  • Most brands want to be inclusive, but often lack the necessary tools, time, or knowledge to execute their inclusive strategies consistently.

The Product

AccessAbility Solutions - A proprietary SaaS platform that uses generative AI to automate accessibility in digital content. The product scans, analyzes, and adjusts social media posts and paid ads to ensure they meet accessibility standards, making content more inclusive across ability levels.

Deliverables

  • Investor-facing pitch deck

  • Product mock-up and user journey

  • Brand positioning narrative

  • Concept video treatment

  • Strategic rationale outlining alignment with investor values